When Apple’s market cap rose above Dell’s on Friday the 13th of January this year, Om Malik commented that what really makes Apple tick is software and the user experience (see: So Long Apple Nay Sayers).

The release of Boot Camp, which will allow Apple users to boot Windows XP, seems to justify Tim Beyer’s article on Motley Fool in June 2005 called Apple’s Real Target: Dell, which contends that Apple still sees itself as a hardware manufacturer.

The next step for Apple might be to provide their Mac OS X operating system as an alternative operating system to Windows on any Intel machine.

Better yet, if they would provide it for free (or just cheap), Windows would have a very serious challenger to its desktop dominance. On the other hand, people would not be forced to buy the premium priced Macs to enjoy the user experience Om Malik talks about.

This entry was posted on Tuesday, April 11th, 2006 at 3:24 pm and is filed under Business, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.